Apple Inc, the maker of the iPhone devices which are hugely popular in India, have cut the prices of both their latest models, iPhone 6s and iPhone6s Plus just within two months after their launch in India. The average price differences of all iPhone 6s and 6s Plus models has come down by around 16% since its launch time in October, said an executive at a top retailer.
The different models of 6s and 6s Plus were earlier overlooked by shoppers owing to high end prices. Due to concerns over the initial pricing, this is the first time Apple has brought down the rates within two months of its launch. There was flagging sales reported for these two models over the last few months after Diwali. Now that the prices are slashed to make it more affordable, a rise in sales can be expected in the coming months.
“The price difference between the iPhone 6 and iPhone 6s was a lot, so many customers are not willing to upgrade to the new model,” said a senior executive of another national retailer. The good news is that this also narrows the price difference between the earlier iPhone 6 model making it more affordable to upgrade for the Indian buyers. So the lower price values are as follows. iPhone 6s model of 16GB was priced at Rs. 62,000 on its launch in October and has fallen to the range of Rs 52,000 to Rs. 55,000 now. The prices have an average cut of 16% across all models including 16GB, 64GB and 128GB.
The introductory prices of iPhone 6s and iPhone 6s Plus were approximately Rs. 14,000 to Rs. 16,000 more than the US, Middle East and HongKong markets which had an impact on the demand for these smartphones. Looks like Apple would have also taken this into consideration to boost the sales among Indian buyers for whom cost is an important factor in deciding purchases. You can check out the latest iPhone 6s models with amazing deals and prices starting Rs 48,499 at flipkart.
Apple imported almost 320,000 of the latest iPhones in October in India making them one of the most popular brands. However they have refused to authenticate or comment on this matter.